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Hmm can't decide whether or not I like the new Gap logo. Gap announced the new logo on their facebook page and it has changed on the website, but it's not exactly a done deal. They're inviting consumers to make up their own logo if they don't like the current version. What they do with the submissions is yet to be determined, but they're open to the idea of other logos.
I understand the appeal for company's to change their logo. It creates conversation around the brand, nice coverage in the news, brings traffic to their site, etc. And even if it does get people all up in a tizzy! Well played Gap, well played.
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